Levi's Water Less

Here is an example of how social media can bring brand's Charitable and Responsible image. Everyone knows the math and how abouts of this event which saves water and provide it to impoverished areas.

Levi's through this initiative not only saves water from its manufacturing process, but also expects consumers to save water once it reaches to their closet. In an effort to help conserve water they've created a campaign encouraging us to care for our jeans in sustainable ways(hilarious ones).

First thought that came to my mind after seeing this was, I already wash my jeans once in 2 weeks, Is it some kind of joke that i need to wash my jeans even less. But this really have got attention of many folks irrespective of how effectively its global social footprints will be or will it be just another marketing gimmick. The idea is good and right on time with respect to buzzing social media marketing, also rightly said by global women's marketing Mary Alderete "Consumers are now more discerning and are looking for brands that share their value system. It’s not enough to just go out there, sell your product attributes and involve consumers in a transaction."

At the end of the day whether it is apparel Louis Vuitton's Panda in China, fizz king Pepsi's Super Bowl campaign, Pedigree(Dog food awareness) or any other brand, everyone today is following the same league (Social Media).

Absolut Temptation

Absolut Temptation Indeed, Simply Amazing....

A simple idea just given a good thought and put at the right place(Consumers have to wait at luggage belt).Also travelers love this while travelling so best timing. Least expensive, minimal effort and most fun, maximum coverage(as everyone who sees that will convey the fun moment at the most boring place) thats the benefit of good guerrilla thinking .

Nivea: Everyone feels as Native Brand

Nivea, sold in more than 200 countries, has come a long way as it turns 100 today. Experts have given multitude of reasons for its success, chiefly it is inexpensive for its quality. Other reason being brands ability to adapt and transform itself into other products, but with nivea it is impossible to ignore the word 'Native', as it is considered that this blue pot is found in almost every home in lot of countries. People actually consider it as native brand across the globe, which by itself is tremendous value for Nivea. Kudos to Team Nivea for bringing home so much value and trust.

aise he .. mood ho gaya!!

तेरे न होने की खबर इन कानो में गूंजती है

दिल सीजता है और आँखें तुझे ढूँढती हैं ..

तुझे क्या पता तेरे न होने में क्या है यहाँ

ऐसा लगता है जैसे सुन्न हो सारा जहाँ...

तुझे सोचता हूँ पर तुझे लगता है बकवास

ज़ालिम तेरे बगेर मेरा ज़ह्नूम है कारावास ..

जब तू समझेगी इस प्यार को, खुदा न करे देर हो जाये..

मेरी ज़िन्दगी तेरी ज़िन्दगी से पहले रुक जाए..

देख नहीं सकता इस मासूम चेहरे को इतना खामोश

खुदा रखे तुझे खुश और मुझे कर ले अपने आघोष

Lemonade growing Market share, Opportunity for others too!!

Lemonade's share is growing in fizzy drinks category, also in non-aerated. Indian palate especially in summers is also associated for thirst quench with aam panna or Jal jeera or pudina mint , which can be aerated and non-aerated. Pizza hut has one of the drinks on similar lines & CCD has just added in its menu. Both of them have positive response and good feedback for the same. Fiz big shots should try this to tickle Indian's taste buds.

Confessions of an Ad Man - David Ogilvy

David Ogilvy, the father of Advertising and the most sought after in today's advertising Industry, wrote this book. This book depicts ogilvy's previous jobs experience and how he learned to lead from them. He worked as a chef, a door to door salesman, a social worker, a farmer, an associate in research for motion picture.

His learnings from his past experiences and applying them are simply astonishing. The way he learned from Dr.Gallup(research for motion picture) about the habits and mentality of Americans. Also from his head chef, who was a great lesson of leadership in ogilvy's life.

Ogilvy continues talking about how to get good clients, keep clients, great campaign efficiently in ad industry, but it has great leadership lessons which can be applied anywhere. He also gives lots of tips on categorical approach to different industries to build downright unique campaigns.

All in all the way he learns from all his ex-employer leaders and applies to build his own brand & leadership qualities is truly impeccable, so the book has soak up lessons for wanna be leaders and for those who are leaders.

Brand Failures by Matt haig

Fascinating is the word for this book. 100 Spectacular Brand disasters from most of the global giants, who set on sail with multi million dollar campaign, only to sink without a trace.

The book is one of the best from the learning perspective as it extensively takes the before launch scenarios, during launch hurdles and the aftermath. It also gives the checklist of lessons learnt hence providing ' how not to' advice.

Book starts with few classic failure examples (New Coke, McDonald's, Ford Edsel). It further takes us to 'Idea Failures' in which it takes few examples as how Pepsi AM(for those who don't want caffeine through coffee) didn't work or Rasna's Orangejolt(launched just because of competition) and many other idea failures.

Book continues with examples of 'Extension Failures' in which it suitably explains Bic, a pen brand, if extended to underwear can be a disaster or Harley Davidson, extended to perfumes yet another disaster or even colgate, toothpaste extended to kitchen entree followed the same league. Pond's Toothpaste was yet another one. People like Ponds for fragrance, there was no link for fragrance here and hence the failure.

Next comes 'PR Failures' which has examples of McDonald's McLibel, Exxon etc. 'People failures' has example like Fashion cafe, which had no connection between model and food.

'Culture Failures' has hilarious and amazing examples like Pepsi's slogan in Taiwan was 'Come alive with the Pepsi generation' which translated to 'Pepsi will bring your ancestors back from the dead', then there were translation problems for cars like General Motor's Chevy Nova (in Spanish it meant 'it doesn't go') in Latin America, Mitsubishi Pajero(in Spanish it meant 'Masturbator') and lot many.

Re-branding Failure has examples of Tommy Hilfiger for its logo. 'Tired Brand Failures' which has one of the most oldest and famous brands like Yardley, Kodak, Levis etc. The reason for failure was very much simple people just wanted to move on with the world and evolving technology in case of Kodak and for Yardley & Levis, it had many new competitors focusing the youths and next gen.

Brand Failure is not just the lessons of failure, what to do or what not to for only Marketing enthusiasts it typically projects learning values for how to maintain the brand 'ONESELF'. So it is not a book just for folks involved in branding but for everyone.

Dairy Milk: From Taste to Dessert

Like any of us, a product's life history undergoes many phases.Cadbury's one of the most popular product - Dairy Milk wasn't an exception.Looking through the history, the way Cadbury marketed Dairy Milk with different campaigns, focusing & projecting it in various ways & alluring people to indulge in their sweet tooth in some way or the other.

Way back in 1994, Cadbury's market was stagnating so it launched Real taste of life (kya swaad hai zindagi mein) which managed to get young adults.

In 1998, Cadbury saw many young adults still need rational justification for having chocolate, it launched ' Khane waloon ko khane ka bahana chaihiye.

Also, not much back in the past, Shubharambh and kuch meetha ho jaye displayed cadbury as a special occasion 'meetha' category. Like the one displayed by Thanda Matlab... (Coca Cola).

Meethe pe kuch meetha ho jaye: Dairy Milk's ongoing attempt to move away from special occasion product to one that is consumed daily.

Cadbury now wants chocolate to be in household's daily consumption habit may be in dessert or in snacks. It has stepped into the market with long haul strategy to attract all age groups which is a very strong move. It looks Indian sweets as its competitor and not Nestle(what a way to make your competitor feel low). Keeping that in mind it also wants to compete and push dairy milk in Indian Sweet style.

Post inspired from here

Charlie Chaplin, The legend forever

The most creative and influential artist of the silent film era. A war torn world needed a gift of comedy and he was there. Finest Artist and Mesmerizing Work.

Hats off - Sir Charlie

ZooZoo saga continues after 3G to Super Weeks Teaser

I wonder what the creative guys at vodafone must have briefed to their heads for approval of 3G ad campaign, especially when all other competitors were talking about how 3G helps see live content, faster internet speed and low pricing, and these guys were showing rajnikant and superman. Credit should be given to the brand manager too, who took the risk and approved the creative rendition.

With the plethora of TVCs on air during the ICC tournament, zoozoos kept their charm. After the success of Vodafone-3G teaser Campaign followed by an awesome ad campaign in the ICC world cup 2011. Vodafone has launched 'super weeks' teaser campaign for IPL-4. Zoozoo doing push-ups, getting body massage.

Not sure where vodafone is going to us with this, but zoozoos will keep their style, kudos to their creative team. Waiting for Pandora to open in entertainment and services from vodafone.