The above AXE Lynx Outdoor Ad is banned by advertising Watchdogs for the reason that it objectifies woman and hence is degrading to them. The above poster attracted a lot of complaints for the same reason. In its defense Unilever said the ad shows how the product makes wearer attracted to women in easy going and light-hearted tone. But ASA doesn't want to take the justification.
ASA(Advertising Standards Authority) is overstepping the boundaries as the ad does not cause any widespread offence, the situation is same when Old Spice objectified man(a dude doing manly things) to attract their girlfriends and yet they won awards and accolades from audience for its sex appeal. Both the subject and target audience of the lynx ad are adults and sex sells for this category. So why so much drama?
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