Dawn of Mobile Wallets not so far!!

Google to come up with Electronic wallets which will bring an end to paper and card currency notes. Although it will take time to get established and work in India. Even if it is launched it will carry lots of ifs and buts on security issues. People will have issues with security on wireless data flow, non secure transaction, hacking, misplacing mobile. But eventually this all will seem to be secondary as and when technology improves and people start realizing how much flexibility it provides in terms of different accounts, cards, paper money.

Well played by coca-cola!!

Indeed a good strategy by putting teaser commercials and follow-up television commercials. Market strategist can learn a lot from this and it is well placed to envy its competitors.

Firstly it has reduced its marketing cost by taking inputs from the consumers. Getting the best marketing idea from the market itself and at the same time marketing also, what a way to market your product. I mean what can be better than this that a product is being marketed in the way consumers want it to be. It simply eliminates the ifs and buts, pros and cons of this or that type of market strategy in board meeting when you directly have consumer feedback of what they want to see.

Secondly with the cricket season at its peak with coke's gully cricket they have penetrated well enough. Also with the sprite(for youth) and limca(refreshing romance for old) changing its focus on the segment is the rightly judged as it is accepted by the consumers.

Now Kids,who are discouraged for having soft drinks and health conscious youth,who themselves avoid fizzy drinks, can turnout to be non-profitable segment. With its launch in Minute maid health drinks this segment can also be covered. Not sure if they have done justice to this segment, even when they have the opportunity and product to do so. Although it has a tight competition here but with a good market campaign and quality, market share can be brought up in no time.

M-commerce!!

Mobile commerce, in all its forms, is growing exponentially. U.S. consumers of all ages are using their mobile devices for shopping on-the-go, making more frequent mobile payments, and using their mobile device as a connector of other sales channels (for instance, researching products and services on their phones while standing in a physical store). But is it the same story for India. More than that how much potential it has in India.

M-Commerce in banks is the best example to see in India. It has been fruitful journey so far for the service providers. M-commerce has not yet penetrated in retail sector to an extant at which Australia and US are right now. Its a great opportunity for Mobile tech corps to tie with retail corps and let the service flourish. Also PayPal who doesn't want to be late this time should see a growth destination(India) and should consider some tie-ups.

For the reason that in coming years we will be accustomed to mobile wallets , which will further boost M-commerce growth. So any move towards M-commerce before mobile wallets are launched will be an added advantage as growing technology will refine it further.

As far as secure transaction is concern few hiccups are always there, as it was there when internet secure transaction started, but with time and technology it will overcome the loopholes or shortcomings and will make it customer friendly.

FDI in Multi Retail Brand!!

Four years and still we are waiting for what??

FDI in multi retail brand seems to be a good oppurtunity for the agriculture sector, logistics sector and retail sector. I see it as some kind of revolutionary measure as it is completely going to change the whole process of retail market. Boon for a lot and ban for a few(although will be compensated in a bit less for them too in other ways).

Firstly, farmers(perishable food producers) will be most benifited as they will be able to sell their products with good profit margins and will not have to indulge in one sided bargaining(as with the local stores or kirane walas), With better margin they will have better future opportunities.

The Second category who will gain will be government, hoarding and supply chain hurdles will be solved automatically. Demand will be met in ease with supply as lot of foreign investors will bring in new technologies to store and transport perishable food (Although it will be a challenge for them) which will reduce the waste and will in turn bring down the demand. Inflation will also see some downtrend as a result.

Thirdly, economy with such volume foreign investment will also see huge development in this sector and will also multiply with years to come. It will ease the pressure of food products from CPI at significant level.

Finally, Foreign investors will see increasing growth in what they invested and their returns in monetary terms will keep multiplying as and when they grip different states in the country. It will again entice foreign investors to invest in market as well as direct investment in this sector in India.

30th March in the annals of Cricket fans History!!

Ind-pak WC semis is like a comet seen once in a century. Looking at the speed and price at which its tickets were sold out,I think that nobody should be allowed to be in the stadium. Truth is there is no one who would not envy the crowd who is going to watch the match live. I mean the only option 2-3 days before the match to watch it live could be that either you disguise as a janitor or a pitch roller in the stadium or if at all you are in the police dept. lick your seniors ass to put you in the ground security force.

Now what the hell is this with no fly zone over the stadium perimeter. Gosh!! they ruined my plans to hire a private chopper with samosa, popcorn and coke ;).

Also sitting in front of these sports channels watching highlights of earlier ind-pak matches & listening to the on going discussions on news channels,I feel they should reschedule the match to today, without anymore delays. I can't wait to see the action between afridi-gambhir, sachin-aktar and may be new ones :).

Damn! I will envy even those who will be standing outside the stadium that day when the match is going on.

So much for a cup of coffee!!

I wonder 'So much for a cup of coffee!!', accepted that it is required for a business growth. But if one really wants to think of business i feel it should be from a customer's perspective. A Business strategist for the medium or short term market capital(capture or gain) overlook a few aspect what a customer wants and what he/she would like at the first place or once a while( or often, which should be in this case).

Lets start with working professionals(at any level) or college students or school kids hanging out with anyone(friends or family or professional meet). Now irrespective of the group mentioned above everyone will love to have anything which they had it at home or in the past where they liked it because no matter how many experiments you do at different places to get good taste, you always want to come back to that one place once a day which genuinely (authentically) tastes the way you want it(gives you that comfort luxury and ways to express yourself).

Now for Starbucks and Dunkins, i would say it is a good opportunity because tea serving nation has learnt to have coffee(they should thank CCD and Barista) but already profitable part of market is captured(not fully) by these two good competitors. And i think jinx can be broken but it will need a round about way. If the premium segment(starbucks and dunkins) wants to move the crowd to its stores it need to make youngsters addict for it. It is always next generation which changes the course of action of previous generation.

If premium segment launch their campaign with school or college students and tier 2 cities(with affordable prices) in parallel with tier 1 cities with different themes for different segments. The reason why it will be a good choice because it is these folks who come to tier 1 finally with good corporates and big names.

I don't say it is very easy and neither an assurance that it will work because tier 2 cities don't have so much expenditure power but it was same when coffee business started in India nobody thought it will be such a huge business, it worked out well and will continue. And on that i bank my thought, to capture the crowd from your competitor you need to do not only something different but something better which can pull you on top.