5 Star Or No Star

Ramesh & Suresh, the Duo of Cadbury's ad, in their first appearance meet at a shop after a long time and every time they have a bite of 5 star their memory resets. The ad was a Hit; Duo got an identity which was kind of a brand for cadbury's 5 star.

This could have continued like a strip of ads with new innovative ideas on Ramesh & Suresh, but the new marketing campaign which simply focuses on the change in packaging and leaving aside any value addition to the product or any other reason for consumers to reconnect(re-look) makes it negative buzz demolishing campaign. To put icing on the blunder the ad makes it worse and leaves no scope for any person on screen named Ramesh & Suresh.

Mentos "Luv ka The End"

Sounds like Mentos ka The End, after watching the ad I couldn't connect the Luv ka The End funda with its spontaneity and wittiness which mentos has always projected. I came to know after a few searches that it is yet another product going for product placement through films after Kelloggs- Chalo Dilli and Navratana- Dum maro dum, both of them didn't make a lot of sense to me in terms of its connection with the product. Although Mountain Dew - Zindagi na milegi Dobara(farahan aktar doing sky diving after saying- "dar ke aage jeet hai") was somewhere on the lines of movie's takeaways and Mountain Dew's tagline.

Mentos an established brand. Don't need to push so hard, Just yet another creative idea would have done a lot of business for it. This will pulverize the brand and will give a different image which will definitely demolish its positioning.