Process matters not the Final Product

Today's "consumer" driven world doesn't accept that. Customer Relation can put an enterprise on top or can bring down at the same time, also customer feedback can get you one of the best inputs on the product. Consumer is the one who gets the final product and so it is the final product that matters.

With the choices of products hitting the market frequently, consumers have gone way smarter over the past few decades. A client or a consumer expect the best service no matter how or what is the procedure it has followed. If the service is not worth his spending, enterprise should be ready to loose the competition, its process won't be able to save it from the brand damage and losses.

Now this can happen with any industry. Lets say a Business strategy implementation firm is approached by a famous client. Now the ball is in client's(consumer) court. Based on what he wants(final product) he will recommend(to other clients) or will come back with better hopes. Here final product will benefit both client and enterprise in acheiving their respective goals.

But lets say if the process is followed. It might happen that it will not lead to final product what is required or it may have other consequences like will take time, more money, will exceed the deadline, which will have negetive effect on enterprise's reputation.

Its only the final Product which goes to the consumer and consumers are active Social Media users, which is the future. Which puts enterprise's future at stakes if they don't go for final product.