Levi's Water Less

Here is an example of how social media can bring brand's Charitable and Responsible image. Everyone knows the math and how abouts of this event which saves water and provide it to impoverished areas.

Levi's through this initiative not only saves water from its manufacturing process, but also expects consumers to save water once it reaches to their closet. In an effort to help conserve water they've created a campaign encouraging us to care for our jeans in sustainable ways(hilarious ones).

First thought that came to my mind after seeing this was, I already wash my jeans once in 2 weeks, Is it some kind of joke that i need to wash my jeans even less. But this really have got attention of many folks irrespective of how effectively its global social footprints will be or will it be just another marketing gimmick. The idea is good and right on time with respect to buzzing social media marketing, also rightly said by global women's marketing Mary Alderete "Consumers are now more discerning and are looking for brands that share their value system. It’s not enough to just go out there, sell your product attributes and involve consumers in a transaction."

At the end of the day whether it is apparel Louis Vuitton's Panda in China, fizz king Pepsi's Super Bowl campaign, Pedigree(Dog food awareness) or any other brand, everyone today is following the same league (Social Media).

Absolut Temptation

Absolut Temptation Indeed, Simply Amazing....

A simple idea just given a good thought and put at the right place(Consumers have to wait at luggage belt).Also travelers love this while travelling so best timing. Least expensive, minimal effort and most fun, maximum coverage(as everyone who sees that will convey the fun moment at the most boring place) thats the benefit of good guerrilla thinking .

Nivea: Everyone feels as Native Brand

Nivea, sold in more than 200 countries, has come a long way as it turns 100 today. Experts have given multitude of reasons for its success, chiefly it is inexpensive for its quality. Other reason being brands ability to adapt and transform itself into other products, but with nivea it is impossible to ignore the word 'Native', as it is considered that this blue pot is found in almost every home in lot of countries. People actually consider it as native brand across the globe, which by itself is tremendous value for Nivea. Kudos to Team Nivea for bringing home so much value and trust.

aise he .. mood ho gaya!!

तेरे न होने की खबर इन कानो में गूंजती है

दिल सीजता है और आँखें तुझे ढूँढती हैं ..

तुझे क्या पता तेरे न होने में क्या है यहाँ

ऐसा लगता है जैसे सुन्न हो सारा जहाँ...

तुझे सोचता हूँ पर तुझे लगता है बकवास

ज़ालिम तेरे बगेर मेरा ज़ह्नूम है कारावास ..

जब तू समझेगी इस प्यार को, खुदा न करे देर हो जाये..

मेरी ज़िन्दगी तेरी ज़िन्दगी से पहले रुक जाए..

देख नहीं सकता इस मासूम चेहरे को इतना खामोश

खुदा रखे तुझे खुश और मुझे कर ले अपने आघोष

Lemonade growing Market share, Opportunity for others too!!

Lemonade's share is growing in fizzy drinks category, also in non-aerated. Indian palate especially in summers is also associated for thirst quench with aam panna or Jal jeera or pudina mint , which can be aerated and non-aerated. Pizza hut has one of the drinks on similar lines & CCD has just added in its menu. Both of them have positive response and good feedback for the same. Fiz big shots should try this to tickle Indian's taste buds.