Levi's Water Less

Here is an example of how social media can bring brand's Charitable and Responsible image. Everyone knows the math and how abouts of this event which saves water and provide it to impoverished areas.

Levi's through this initiative not only saves water from its manufacturing process, but also expects consumers to save water once it reaches to their closet. In an effort to help conserve water they've created a campaign encouraging us to care for our jeans in sustainable ways(hilarious ones).

First thought that came to my mind after seeing this was, I already wash my jeans once in 2 weeks, Is it some kind of joke that i need to wash my jeans even less. But this really have got attention of many folks irrespective of how effectively its global social footprints will be or will it be just another marketing gimmick. The idea is good and right on time with respect to buzzing social media marketing, also rightly said by global women's marketing Mary Alderete "Consumers are now more discerning and are looking for brands that share their value system. It’s not enough to just go out there, sell your product attributes and involve consumers in a transaction."

At the end of the day whether it is apparel Louis Vuitton's Panda in China, fizz king Pepsi's Super Bowl campaign, Pedigree(Dog food awareness) or any other brand, everyone today is following the same league (Social Media).