Quite a few motels/restaurants are their at the highways in India. Road Transport is still not preferable for lot of folks, but it is growing at a faster pace than ever as the highways are getting better. Reservation numbers through RedBus or any other medium are increasingly growing. With roads becoming safer and better medium, soon it will be time for business opportunities for hotels/restaurants to have a Drive Thru/Take Away places near petrol pumps or places where buses halt.
On the way to Pune from Hyderabad my bus took halts at two places, the bus was an AC Volvo and both the places where it stopped were apparently for tea/snacks/refreshments, but it looked more like a cow/horse stable with unbearable stink from the food dumped yesterday at a nearby place. I think places like these are perfect for monopoly, where customers have nothing but one place to go even if he/she likes it or not. If instead CCD/Barista/McD/KFC/Dominos had been in the place, the whole experience would have been different, i mean who doesn't want a good coffee/tea with perfect snacks after a tiring trip in the morning.
I think this is the perfect time for one of these brands to penetrate further in the Indian market by first targeting the Petrol Pumps/Bus Halts at Highways. Although Indians are not so accustomed to concepts of Drive Thru/Take Away(Dine-ins are more cozy and comforting), but they will settle and enjoy it after a while.
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