Well played by coca-cola!!

Indeed a good strategy by putting teaser commercials and follow-up television commercials. Market strategist can learn a lot from this and it is well placed to envy its competitors.

Firstly it has reduced its marketing cost by taking inputs from the consumers. Getting the best marketing idea from the market itself and at the same time marketing also, what a way to market your product. I mean what can be better than this that a product is being marketed in the way consumers want it to be. It simply eliminates the ifs and buts, pros and cons of this or that type of market strategy in board meeting when you directly have consumer feedback of what they want to see.

Secondly with the cricket season at its peak with coke's gully cricket they have penetrated well enough. Also with the sprite(for youth) and limca(refreshing romance for old) changing its focus on the segment is the rightly judged as it is accepted by the consumers.

Now Kids,who are discouraged for having soft drinks and health conscious youth,who themselves avoid fizzy drinks, can turnout to be non-profitable segment. With its launch in Minute maid health drinks this segment can also be covered. Not sure if they have done justice to this segment, even when they have the opportunity and product to do so. Although it has a tight competition here but with a good market campaign and quality, market share can be brought up in no time.