LivingSocial has gone a step ahead in the deals world with its hyper local(penetrating into tier 2 cities with deals) idea. Indeed a good idea. Hope it has done its homework in terms of number of people having access to deals , people giving positive response in having it as part of their spendings, Vendors ready to join hands and most importantly its own ROI.
Why not?? Vendors will get better marketing and ROI, compared to what they get from local advertisement spendings to establish their business. People in Tier 2 or 3 cities are more cost centric and would definitely love it, in fact this will be encouraged more than what it is in tier 1 cities.Only the ROI will be less for livingsocial as compared to Tier 1 cities given the number of vouchers sold are same in the time period. As these cities have less expensive stuff to offer.Only thing that will matter is access to the deals. Given a good access, this thing is going to Rock & Roll.
3 comments:
very nice post.............
groupon vs living social
It is a valuable info and it really helpful for my How to join Groupon business. It delivers exactly what your business needs - a large group of consumers who are looking to spend.
Thanks for your comments.
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