Ramesh & Suresh, the Duo of Cadbury's ad, in their first appearance meet at a shop after a long time and every time they have a bite of 5 star their memory resets. The ad was a Hit; Duo got an identity which was kind of a brand for cadbury's 5 star.
This could have continued like a strip of ads with new innovative ideas on Ramesh & Suresh, but the new marketing campaign which simply focuses on the change in packaging and leaving aside any value addition to the product or any other reason for consumers to reconnect(re-look) makes it negative buzz demolishing campaign. To put icing on the blunder the ad makes it worse and leaves no scope for any person on screen named Ramesh & Suresh.
2 comments:
Interesting Conclusion but I doubt that's what the makers of the ad wanted (to actually establish some Ramesh-Suresh brand!)
I do understand that makers don't want that.. and frankly i don't think anybody thinks while watching that what the makers want to portray. Viewers just look up-to established heroes to put up something better than what it was last time. And if it doesn't happens, expectations are set low or people stop looking forward for any more future trails.
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