Sounds like Mentos ka The End, after watching the ad I couldn't connect the Luv ka The End funda with its spontaneity and wittiness which mentos has always projected. I came to know after a few searches that it is yet another product going for product placement through films after Kelloggs- Chalo Dilli and Navratana- Dum maro dum, both of them didn't make a lot of sense to me in terms of its connection with the product. Although Mountain Dew - Zindagi na milegi Dobara(farahan aktar doing sky diving after saying- "dar ke aage jeet hai") was somewhere on the lines of movie's takeaways and Mountain Dew's tagline.
Mentos an established brand. Don't need to push so hard, Just yet another creative idea would have done a lot of business for it. This will pulverize the brand and will give a different image which will definitely demolish its positioning.
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