Airlines in India are facing a tight margin due to increasing fuel prices, high mandatory charges at airports, Weak economic situation and strong competition from competitors. This needs to be tackled before it gets worse and without the measures it is going to hurt all of us be it customers, Airline's employees & employer's or the governing bodies.
A few lessons which Kingfisher, Indigo or Jet can learn are from the Airlines which operates in foreign countries and are leaders in their business. With a cut throat competition in foreign countries, they prevail and fight by innovating things, customizing solutions & giving better options to customers.
Airlines can cut cost by reducing their mandatory charges to minimum
possible. Lets say reducing the check-in counters and providing mobile check-in at airports, Airline personals can be handed over a mobile device with their Airline dress code and as travelers enter the airport they can handover the baggage and get boarding pass, it will be luxury for customers as they don't have to stand in queues and also don't have to search where and which queue to go for.
Airlines can promote to book online through their respective websites which will reduce the agent's commission and also will give airlines option to be innovative in terms of customizing flight for customers in their own ways.
Revenues can be increased by offering business folks the luxury they want like a concept by Easyjet of flexible tickets, a ticket booked at higher price but offers you the luxury to change the travel date even two hours before the flight.
Airlines can give promotional offers during weekdays when flights don't even fly at half of the capacity. This will allow people who can make choices to shift to weekdays from weekends and will in turn create flights availability during weekend, generating more revenue and loyal customers for airlines.
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