With established brands like Starbucks and Costa Coffee entering the market, Others(Gloria Jean's, Coffee bean, Java Coffee) ramping up presence in india, it is time for established ones(CCD & Barista) to think a step ahead and attack the most spending segment(Techno Analysts). Opening up as many small outlets in corporate premises or independent outlets in a cyberpark will help more than increasing the numbers in malls or airports.
Opening up an Outlet in a cyberpark is a costly one in terms of initial capital and also restrict the crowd coming from just 2 or 3 blocks (who can visit regularly). In corporate premises its a good bet with not so much capital, but customers will be restricted to the premises. Both of them have their own disadvantages, But the advantages it carries in terms of penetration in the market and increasing the customer base cannot be matched.
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