David Ogilvy, the father of Advertising and the most sought after in today's advertising Industry, wrote this book. This book depicts ogilvy's previous jobs experience and how he learned to lead from them. He worked as a chef, a door to door salesman, a social worker, a farmer, an associate in research for motion picture.
His learnings from his past experiences and applying them are simply astonishing. The way he learned from Dr.Gallup(research for motion picture) about the habits and mentality of Americans. Also from his head chef, who was a great lesson of leadership in ogilvy's life.
Ogilvy continues talking about how to get good clients, keep clients, great campaign efficiently in ad industry, but it has great leadership lessons which can be applied anywhere. He also gives lots of tips on categorical approach to different industries to build downright unique campaigns.
All in all the way he learns from all his ex-employer leaders and applies to build his own brand & leadership qualities is truly impeccable, so the book has soak up lessons for wanna be leaders and for those who are leaders.
No comments:
Post a Comment