The fourth season of Indian Premier league has kicked off. It's not just the public that is excited about the cricketing action, Sponsors and advertisers have have queued up for their brand war. Mumbai Indians top the table for brand value with owner Reliance Industries(big shot). Moreover, sachin's consistent performance has attracted lot more sponsors.
Debutant Bridgestone, wants to increase its awareness through brand Sachin and Harbajan. Orbit, a chewing gum, is associated with all the 10 teams. Coca Cola has increased its spendings by 30%, wants more impact for its brand. CSK is suddenly a hot property, despite a four-fold increase in its entry price for sponsors, new sponsors are lining up. For instance Aircel has extended its contract for another 3 years, Reebok for another 2 years. India cement is thankful to CSK for growing its popularity in northern markets.
Team owners are all smiles. 20 more sponsors and 2 new teams have joined the IPL-4 bandwagon to bring in more fun and fight, which will go for next 50 days.
1 comment:
That's so true, IPL is more of glamour & glitter than Cricket, specially after the World Cup it seems so !
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