Moblie marketing is more than just sending SMS or MMS to consumer. It is a marketing platform where an idea can be reached personally unlike the mass media marketing. It is very efficient if a product has personal appeal or customized as per the consumer i.e. In this kind of marketing different segments can be attracted with customized interest as required in particular segment. It started with the concept that whenever a person receives a message, he/she thinks that it must be friend's message and is very enthusiastic about reading or replying to the person.
From the consumers perspective this marketing is good to an extant but the bulk one is really not tolerable, also the bulk one creates a notion that every marketing ad is crap. So it is ignored and is frustrating when it comes often, which kind of deviates from the whole purpose of marketing.
After all the talks about Mobile wallet & Mobile PCs, this is going to be a good bet for a long time from now. Although this type of brand building is very expensive for new start-ups in terms of technology but with time it will come down to expendable levels and will be enjoyed by a lot more chunk of marketing players.
3 comments:
Am sure, the daily intolerable MBA admissions, deals, offer messages didn't make you write it, else the topic definitely wouldn't have been what it is :a good bet: :D
haha... i hate thm..bt can't avoid the potential of this type of marketing
So similar some write up I read no much back, it stated how people hate the Ad related mails/calls & similar stuff, but end up purchasing through these mediums the max !
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