First it was Google which started showing up ads based on your search, although a person does not always search based on mood. Then retail stores came up with an idea that music helps consumers feel cheerful and upbeat and hence making them spend more.
Mood decides the type of music one wants to play, based on the music you play on your PC or phone, relevant ads will pop up. It scores tracks in a user's music library based on attributes such as: anger, tender, sensual, pleasant and tempo.
So next time if you are listening to 'Pyar humein kis mode pe le aya' don't be surprised if you see a matrimonial ad(to end the wait for 'batiyaan bhujane wali').
1 comment:
Lol ! Now that's an interesting angle
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