Snapdeal, Delivore, Dealsandyou ... etc are few websites which in the recent past have capitalized internet shoppers with their amazing deals and hence growing their business. They are also a very good platform for marketing any product which has not got public attention. They not only target deal-hungry consumers(most of us are) but also grab attention of those who don't have the need to buy and make them feel the urge to buy (just because something is cheaper and good, people are ready to spend and give a try).
Groupon(another deals website) has different model than the above mentioned ones. It has given a step ahead thought on that. Its discount increases as the number of buyers cross a certain limit. However the story doesn't ends here. Gap has come up with yet another idea ' Lets make a Deal', in this Gap offers a deal on apparels and if buyer don't like it, he/she can make a counter-offer before making its final offer. It clearly overruns the offers which the above deal sites has to offer.
Deals business seems to be stable as it gives platform for marketing of the product and also gives consumers to save extra bucks. Its beneficial at both ends. It gives consumers the reviews of what they are getting and also to marketers the review of the product and what their product can do in the market if discounted or priced in certain range limit.
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